Do You Want to Be More
Organized and Effective at Your Next Tradeshow?
Introducing
EXHIBITING CHECKLISTS:
41 Proven Checklists to Save Time and Boost Your Exhibiting Results
(Before, During and After Every Show You Attend)
Contents
(1,664 points you need to know to maximize your tradeshow success!)
PLANNING (Before the Show):
30-Point Checklist for Establishing Goals & Objectives
30 Guidelines for Space Selection
30 Questions for Show Selection
45-Point Exhibitor Toolkit Checklist
30-Point Show Services Guidelines
15-Point Exhibit Design Checklist
10-Point Exhibit Marketing Communications Needs Assessor
30 Guidelines for Choosing an Exhibit
40 Questions to Ask About Selecting an Exhibit House
25 Guidelines Working with Union Labor
Total: 285 points you need to know
PROMOTION (Before the Show):
18-Point Checklist to Determine Advertising Premiums
Worksheet for Planning Press Conferences
10-Point Advertising Checklist
10-Point Planning Guide for Developing Direct Mail Campaigns
20-Point Pre-show Promotion Planning Checklist
60-Point Checklist for Sponsorship Opportunities
19-Point Planning Guide for Working with the Media
26-Point Checklist for Public Relations Activity
41-Point Checklist for Live Presentations
49-Point Checklist for Working with an Advertising Agency
Total: 538 points you need to know
PEOPLE (During the Show):
29 Keys to Successful People Preparation
35 Guidelines for Exhibiting Dos & Don’ts
33 Questions to Qualify Prospects
43 Keys to Successful Exhibit Selling
15 Guidelines for Handing out Literature & Giveaways
46 Keys to Effective Listening Skills
38-Point Checklist for Using Hospitality Suites
25 Guidelines for Working as a Team
Understanding & Working with Different Personality Styles
93 Travel and Safety Tips
Total: 357 points you need to know
PRODUCTIVITY (After the Show):
28-Point Checklist for Gathering Competitive Information
41-Point Checklist for Getting Management Support
39-Point Worksheet for Evaluating Your Show Performance
42-Point Checklist for Evaluating Booth Staff
55 Guidelines to Lead Management
62 Guidelines to Measuring Exhibiting Success
89 Guidelines to Help Cut Exhibiting Costs
37 Points to Check on Final Invoices
49-Point Worksheet for Visiting a Trade Show
45-Point Checklist for Coping with Your Stress
Glossary of Common Exhibiting Terminology
Total: 487 points you need to know
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© 2006 THE TRADE SHOW COACH
Ph: 518-523-1320; Email contact