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Tradeshow Training Articles
for Exhibitors
Discover a goldmine of trade show tips, strategies and insights to help make
your exhibiting dollar work smarter and harder.
Susan
quoted in major publication articles:
Getting Down to (Show) Business
" Surviving the Slog of Trade Shows"
"It's Show Time -- Trade Show Time, That Is"
"Strong Arm Sales Stop Success Cold"
"Beyond the Lemonade Stand"
"Making the Most of Your Time"
"Successful Tradeshow Demands Time, Work"
"Survey Reveals Most Exhibitor Staff Training is Hit or Miss"
Susan's
Tradeshow Training Articles:
(Any
article you wish to publish/reprint needs the following byline:
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, working with companies to improve their meeting and event success through coaching, consulting and training.
Author: “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market” (May 2007).
For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com
7 Deadly Exhibiting Sins and How to Avoid Them
Sins Winnie the Pooh (TM) and You...At the Tradeshow?
Are You "Cell"ing Yourself Short?
No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
Bring on the Baby Eyes
The Secret Weapon Every Savvy Exhibitor Should Use
Niche Marketplace Demands Exhibitor Efficiency
27 Exhibiting Do's & Don'ts
Expecting the Unexpected Can Save Your Tradeshow
Back To School Supplies
That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Show Me the Money: Maximizing Tradeshow ROI
Begin at the Beginning: 3 Secrets for Success
Integrating Tradeshows Into Your Marketing Strategy: A Waste of Time and Money? (Strategic Direction, Vol. 22 No. 5, 2006)
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
The Power of Podcasting: What Exhibitors Need to Know
Just a Click Away: Using the Internet to Facilitate Your Market Research
What's in a Name? The Six Essentials Elements You Need to Know
Media Darlings: The Top Ten Do's and Don'ts of Working with the Press
What to Do When Nothing's New: Five Strategies for Success
Wagging the Dog: Plan Ahead for What Happens After the Show
Strong Arm Sales Stop Success Cold
Avoid Booth Staff Duds: 13 Essential Questions to Ask
Make Some Noise: Seven Super Promotion Steps
10 Ways to Master the Tradeshow Giveaway Game
Countdown to Success: 12 Things to Do 12 Months in Advance
Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
Keep One Ear to the Ground: Essentials for the International Exhibitor
Rut Busters: Changing Your Trade Show Routine
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Is Sponsorship Right for My Company?
Sex Sells... Or Does It?
Super Sleuths: Using Tradeshows to Investigate Your Competition
Back to School: Booth Staff Basics
The View from the Aisle: Attending a Tradeshow
Seven Secret Spells for Exhibiting Success
Are You Throwing Money Away?
Motivation ABC's: Tune Up Your Booth Staff
Every Minute Matters: Discerning Visitors Types
The Lean Mean Machine
Exhibitor
Staff Training Survey - CEIR Guru Report
39-Point Worksheet for Evaluating Your Show Performance
25 Guidelines for Working as a Team
10
Common Exhibiting Mistakes
10
Common Exhibit Marketing Mistakes
75
Dynamic Ways to Increase Your Trade Show Success
Building
Brand Awareness Through Tradeshows
Cutting
Down Your Trade Show Budget
Determining
Visitor Types
Getting
a Green Light From Upper Management
Keeping
Your Staff Motivated Throughout the Show
Exhibiting
Wizardry
Benefiting
From a Regular Exhibiting Workout
Benefiting
From a Regular Exhibiting Workout (.PDF Version)
Sponsorship:
A Key to Powerful Marketing
The
Magic of Using Booklets as Trade Show Giveaways
10
Tips to Use Giveaways Effectively
Using
the Media Effectively
The
Power of Buzz
Let
Us Entertain You
Who
Loves You…Booth Babe?
Out-Foxing
the Competition
The
A-Z of Exhibiting Overseas
Visiting
a Trade Show
(Any
articles you wish to publish/reprint need to have the following
byline:
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, working with companies to improve their meeting and event success through coaching, consulting and training.
Author: “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market” (May 2007).
For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com
THE
TRADE SHOW COACH
2301 Saranac
Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
Email contact
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