Testimonials

Read what others have to say about The Tradeshow Coach's training programs.

"WOW! I have participated in and planned tradeshows as one function of my job for over 7 years, and wonder how I managed to make it through without the help of the Tradeshow Coach. Susan really does a fantastic job in providing quality material for maximum tradeshow effectiveness. Any company that invests in attending tradeshows can not afford to go without a coach. The Tradeshow Coach is my first choice."

Martha Janoskey

Marketing Manager
Siemens Building Technologies

“Susan was terrific! Her knowledge and skills as an exposition industry marketing ‘guru’ were right on target for our Exhibitor Advisory Committee meeting. We’ve been looking for ways to reinforce our ROI message to our exhibitors; Susan’s insightful and often funny presentation really delivered a host of creative trade show ideas. Her tradeshow training tips for exhibitors were a big help! We’re looking forward to inviting Susan back to future meetings.” 

Jason McGraw

Sr. Vice President of Expositions,

ICIA/InfoComm

"Every exhibitor needs some one like you on their side. Your information is very insightful and will help many exhibitors in their quest for a more productive show."

Dan Blevins, Sales Manager, CMC Tradeshows

"I really appreciated the tradeshow training seminar. I think it is a MUST for all exhibitors who are serious about making the very best of each tradeshow. We have already gotten to work on our show preparations and I am convinced that

Susan Friedmann's suggestions and insights will help us increase our tradeshow presence."

Bob McDuff, President

McWiz Educational Games

"Susan knows what she's talking about! 

With helpful and practical advice, she makes the tradeshow scene look less intimidating. As a first timer, in our already established tradeshow booth, I was feeling nervous. All the strategies are great and I can't wait to implement them all! Thank you so much for providing this tradeshow training seminar."

 Lucy Casimir

Inspiring Teachers

"Your presentation was one of the highlights of our three-day event, owing to your crisp presentation style and the content, which was exactly the right message for that audience. I truly believe your focus on planning helped us meet our major objective, which was to "raise the bar" on the level of expertise in the group in event marketing." 

Kevin J. Lorenc

Director, Marketing Communications

PerkinElmer, Inc

"In summary, I feel that our positive experience at our first IAAPA show was due to careful pre-planning and your guidance and experience. We were able to get the most for our investment."

Donald Springer, AIA
Morris Architects

"…your training was extremely relevant to both the experienced and new members of our sales and marketing team."

T.J. Seidler
Marketing Manager
BOC Gases

Interested to find out how

The Tradeshow Coach can help your exhibiting success? 

Don't miss out, email or call (518-523-1320) right now!

"After your last teleclass, we managed a 30% increase in our show effectiveness."

Don Frost, Marcom Manager,

Buckworth, Inc)

Thanks for your good advice! I wanted to share with you a small success story. I designed an email followup for brides who visited our booth at the recent Dallas Bridal Show. We have had a 10% response to the email for brides to place orders and prepay for their wedding events with us. I feel in control of the situation by having offered a follow-up with a time limit. Both my Sales Manager and GM are pleased with the results too.

Jay Cooper

Ducky-Bob’s, Fort Worth, Texas

I attended Susan's "how to exhibit successfully" teleclass because I was new to my industry, new to trade show coordination and new to the professional world in general. It's great to have a resource like Susan, because she knows the ropes already. The most helpful aspect of the teleclass was having other coordinators to network with. Everyone seemed to have tips and tricks to share. I learned quite a bit about the world of trade shows from the teleclass.

Megan Elble, Pathlore

Columbus, Ohio

Your classes proved to be one of the most valuable investments I made in my program last year -- I hope to join you for another one sometime in 2002. It's great talking about tradeshow ideas and techniques. But what makes you truly special is that you bring professionals together in a timely manner to network and share. I'm sure everyone is experiencing new challenges and scrutiny for their exhibit program now in this new economy -- I'll look forward to learning from you and your other clients just how to stretch my dollars to get the most from my shows. Thanks, Susan.

Lisa Pelto, Marketing Manager

GiftCertificates.com, Omaha, Nebraska

"The teleclasses run by Susan Friedmann have always been on target. She has factored flexibility into my personal improvement plan."

Michael R. Olson, Manager - Trade Shows

Raytheon Company, Arlington, VA

"I participated in three classes (Planning & Promotion, People & Productivity) several months ago and found them to be very rewarding! I enjoyed attending the classes via telephone conference - I didn't waste time or money in traveling to an off-site location. The group participation and sharing thoughts and experiences from others in our field was fantastic.

I completed two shows after taking the classes and found that I used several ideas, such as: pre-show meeting with my team, prepared a post-show follow-up mailing to our attendees, and further developed the look and feel of our existing booth.

Thanks again, hopefully I will have an opportunity to take another class in the future."

Annette Scinta

Cylink Corporation, Government Markets

Santa Clara, California

Interested to find out how

The Tradeshow Coach can help your exhibiting success? 

Don't miss out, email or call (518-523-1320) right now!

THE TRADESHOW COACH
2301 Saranac Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
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